“The role of Store Manager at Iceland is to drive sales, service and standards in the store. You’ve got to roll your sleeves up a lot of the time and get stuck in. Your staff see you getting stuck in and they follow you. You have to work together as a team – there’s no individuals.
“We have talent events to identify people with the potential to progress. I’m a prime example – I started as a part-time delivery driver and worked through every stage of the company, from CSS, to deputy manager up to manager and now I’ve been a manager for six years.
“It’s a case of making yourself heard. Tell everybody you want to progress – shout it from the rooftops – and then show the commitment and determination to get where you want to go.”
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