“I’m one of four regional managers at Iceland. Part of my responsibility is to recruit and develop fifteen area managers each looking after fifteen sites, some taking over a £million in sales every single week.
“What makes a successful Area Manager? Firstly, their ability to engage and develop people. Secondly, the ability to look at standards and create a customer culture in store – the customer’s got to be delighted with what they see as they go round shopping. Thirdly, the ability to make things happen and to deliver results.
“One of my beliefs is you’ve got to come to work to enjoy it. I’m looking for people who are passionate: passionate about getting things right; passionate about this brand, this business. And I’m also passionate about people who want to motivate, develop and build people’s capability.
“I feel part of a family here. We’re all in it together and that’s what’s led me to stay with this business for 22 years.”
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